People-power, to empower people.
Meaningful creativity touches the heart and inspires the mind.
It also can bring people together into creative power.
From 2012-2015 a relatively small group of people crowd-sourced and crowd-funded the creation of 36 billboards, 9 sides of buses, and 3 newspaper pages that were collectively experienced over 13 million times throughout the Bay Area!
Individuals submitted and voted on the messages to share, while at the same time individuals donated small amounts to collectively pay for the ad spaces.
In the process, we transformed the very icons of the old human story (promoting want, greed, sex, violence, consumerism, etc.) into sources of inspiration and positivity for all.
Together we have the power to change anything.
In addition to the images in gallery, below is a short video we created to help tell the story.
What messages uplift and empower you?
What would you like to see on a billboard?
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